In this episode of Beyond Your Brand, Malea Madrid—founder of Consider it Done Seniors and Golden Rule Alliance—shares her powerful journey from helping her own grandparents with paperwork to becoming a full-time advocate for aging adults. Malea sheds light on the growing threat of scams targeting seniors, from deceptive mail to sophisticated online fraud, and how the COVID-19 pandemic made things even worse. She explains how scammers exploit cognitive decline and emphasizes the urgent need for education, vigilance, and stronger protections. Malea also highlights the practical services her organizations provide, such as mail management and bill oversight, to help prevent fraud and preserve peace of mind. Her work is rooted in compassion, advocacy, and a deep commitment to protecting the dignity and legacy of our aging population.